For us here at 50:50, we’re big believers that gender equality won’t be possible without *everyone* being involved. It’s not just a ‘women’s issue’ and that’s why we’re big supporters of male allies.

We’re were thrilled to be joined by Brian Ballantyne to celebrate 2020’s International Men’s Day. Brian’s not only a 50:50 Ambassador, he’s also Regional Manager, Training Programs at Amazon Luxembourg. Author of Confessions of a Working Father and one of the founders of Men for Inclusion. This International Men’s Day we explored male stereotype threat, the challenges of having to conform to society’s idea of what a man should be and the importance of male allies in the battle for better gender balance.